Sony - a9 III Mirrorless Camera
Claiming the title of the world's first global shutter mirrorless camera, the Sony a9 III stands as a swift and highly capable system catering to sports, wildlife, photojournalism, and beyond. Its groundbreaking sensor technology sets new benchmarks in the realm of full-frame imaging, allowing for continuous raw shooting at an impressive rate of up to 120 fps. Additionally, this innovative technology facilitates flash sync capabilities up to the maximum shutter speed of 1/80,000 second. The fusion of the 24.6MP sensor's functionality with Sony's robust BIONZ XR processor and AI Processing Unit creates a camera system that delivers unparalleled performance. For those seeking an exceptionally responsive and trustworthy camera system, the Sony a9 III is poised to exceed expectations.
Sony a9 III Features:
- 24.6MP Full-Frame Global Shutter Sensor
- Up to 120 fps Cont. Shooting with AF/AE
- Pre-Capture Function; Speed Boost Button
- Flash Sync at Up to 1/80,000 sec.
The First in Mirrorless Global Shutter Technology
Sony has ushered in a groundbreaking era in photography with the introduction of the a9 III, the world's premier full-frame global shutter mirrorless camera. This innovative leap transcends the longstanding use of rolling shutter technology, providing an unparalleled performance boost. The global shutter implementation on the a9 III orchestrates an almost instantaneous and simultaneous readout of all 24.6MP, eradicating skew and artifacts that have historically plagued rolling shutters. Remarkably surpassing mechanical shutter technology in every aspect, the global shutter renders the physical shutter unnecessary in the a9 III.
Beyond its sheer speed, the global shutter on the a9 III ensures a consistent and uniform exposure across the entire frame, regardless of lighting conditions. It enables flash sync at any shutter speed, including the impressive maximum of 1/80,000 second. This simultaneous readout also effectively mitigates banding issues associated with specific light sources, such as fluorescent lighting. Whether in a gym, outdoors, or amidst mixed artificial lighting, the a9 III effortlessly manages diverse lighting scenarios.
The advantages of the global shutter extend significantly to flash photography and mixed lighting conditions, offering substantial usability enhancements. The camera's capability to sync at up to 1/80,000 second with any flash introduces a new realm of creative possibilities. Sony flashes benefit from seamless communication, ensuring optimal results, while third-party flashes can be synchronized with the shutter through a menu setting, allowing for precise adjustment of the delay and expanding the photographer's toolkit for capturing stunning images in various situations.
Keep Up with Speed Boost and Pre-Capture
In addition to the cutting-edge sensor technology, the a9 III introduces a host of innovative features designed to unleash the camera's full potential.
One standout feature is the Pre-Capture function, a sophisticated tool that enhances the photographer's ability to capture the perfect moment. This setting allows users to configure the camera to commence recording images to the buffer the moment the shutter button is half-pressed, with a customizable duration ranging from 0.05 to 1.0 second. When the shutter is fully pressed, these pre-captured images are seamlessly saved to the memory card, ensuring that fleeting moments are never missed.
The a9 III incorporates the Speed Boost feature, offering flexibility tailored to various shooting scenarios. Recognizing that not every photographic opportunity demands the camera's impressive maximum speed of 120 fps, users can employ Speed Boost in conjunction with the conveniently located C5 button near the grip on the front of the camera. This intuitive functionality allows photographers to instantly transition from their usual continuous shooting frame rate to a faster one, ensuring they can adapt swiftly to the dynamic nature of their subject and capture the perfect shot with ease. Photographers can select from various frame rates, providing a versatile range of options up to the impressive 120 fps, empowering them to tailor their shooting experience to the unique demands of each photographic moment.
Professional Quality 4K Video
Beyond the significant advantages of global shutter technology in eliminating rolling shutter and banding artifacts, the a9 III showcases a myriad of noteworthy improvements in its video capabilities compared to its predecessor.
One standout enhancement lies in the a9 III's ability to capture and downsample the full 6K image area, delivering pristine UHD 4K video at a smooth frame rate of up to 60 fps. Impressively, the camera takes it a step further by offering the option to record 4K video at an impressive 120 fps without any cropping, providing videographers with exceptional flexibility in capturing dynamic scenes and fast-paced action.
Moreover, the a9 III introduces the capability to record in 10-bit 4:2:2 internally, employing the All-I encoding method for maximum video quality. This feature empowers filmmakers with greater control over color grading and post-production processes, ensuring the preservation of details and nuances in their video projects.
For professionals seeking the utmost in video quality and flexibility, the a9 III allows the output of 16-bit raw footage through its full-size HDMI port to a compatible external recorder. This capability opens up a realm of possibilities for advanced post-production work, enabling filmmakers to harness the full potential of their footage.
To further cater to diverse production workflows, the a9 III offers a range of Picture Profiles, including S-Log3 and S-Cinetone. These profiles provide videographers with the tools to optimize the camera's output according to their specific creative vision and the requirements of their production environment. The inclusion of these profiles ensures that the a9 III is a versatile and powerful tool for videographers seeking high-quality and customizable video output.
The a9 III introduces several subtle yet impactful tweaks and enhancements to elevate the ergonomic functionality of the Alpha-series camera system. Key updates include the addition of a C5 custom button strategically placed on the front of the camera body, providing users with swift access to customizable functions.
Notably, the continuous shooting mode dial now offers the flexibility to be disabled, and shooting speed adjustments can be seamlessly made within the camera's menu, enhancing operational control and customization. The grip has been thoughtfully enhanced, and the shutter button has been slightly repositioned to deliver a more ergonomic and comfortable shooting experience, ensuring that users can effortlessly capture the perfect shot.
In response to evolving media preferences, the a9 III features dual CFexpress Type A/SD card slots, offering users the versatility to use existing media or opt for faster CFexpress options to fully exploit the camera's increased speed. Additionally, the USB-C port has been upgraded to support faster USB 3.2 Gen 2 speeds of up to 10 Gb/s, facilitating quicker data transfer and seamless connectivity.
The camera's interface is enhanced with a 3.2" 2.1m-dot 4-axis multi-angle touchscreen LCD, a feature first seen on the a7R V. This vibrant screen boasts a wide color gamut covering the DCI-P3 space, providing photographers with a high-quality and versatile tool for composing and reviewing shots.
The a9 III further impresses with a 9.44m-dot 0.90x OLED electronic viewfinder, offering a maximum refresh rate of 240 fps. This ensures maximum quality viewing at up to 120 fps, providing photographers with a clear and responsive preview of their shots. The inclusion of an Ethernet port caters to advanced networking and data transfer workflows, enhancing the camera's capabilities for professional applications.
To complement the updated ergonomics of the a9 III, an optional VG-C5 Vertical Grip is available. This accessory is meticulously designed to match the camera's enhanced features, including the new C5 button, providing users with a seamless and integrated shooting experience.
Improved Functionality and Useability
Sony's commitment to enhancing professional camera workflows is evident in the upgraded and additional features integrated into their latest offerings:
One notable improvement is the introduction of a voice memo function, strategically placing the microphone close to the user for clearer recordings. These voice memos can be seamlessly transferred via FTP, and Sony's Transfer & Tagging application empowers users to convert them into text, streamlining the organization of audio annotations.
In a move towards efficient metadata management, the a9 III now supports the automatic addition of IPTC metadata to images. With the ability to save up to 20 presets, photographers gain a practical tool for consistently embedding relevant information into their captured moments.
To streamline the review process, the a9 III introduces the option to display image bursts as a group during playback. This proves particularly advantageous when navigating through a shoot, especially with the camera's fastest continuous shooting rates. The improved playback functionality ensures a more intuitive and organized review of images.
Built-in Wi-Fi and Ethernet capabilities further enhance the camera's connectivity, enabling fast networked data transfer during shooting. This feature is particularly beneficial for professionals who require swift and seamless data transmission in dynamic shooting environments.
Designed for versatility, the a9 III is weather-sealed to withstand a wide range of shooting conditions, providing photographers with the confidence to explore various environments without compromising performance. Additionally, a shading curtain automatically activates when the camera is powered off, acting as a protective shield for the sensor against dust and the elements. This thoughtful design element ensures the longevity and reliability of the camera in diverse and challenging shooting scenarios.
The Sony a9 III is poised to evolve and elevate its capabilities through forthcoming firmware updates, promising an array of enhancements for an even more refined user experience:
One notable improvement is the forthcoming ability to shoot continuously at an impressive 120 fps, pushing the boundaries of the camera's speed capabilities when utilizing the maximum shutter speed of 1/80,000 second. This advancement ensures that photographers can capture fast-paced action with unparalleled precision and detail.
In line with streamlining professional workflows, the upcoming firmware updates will introduce enhancements for IPTC metadata and FTP functions. These workflow improvements aim to provide photographers with a more seamless and efficient process for managing and transferring metadata, further optimizing the organization and sharing of captured images.
A noteworthy addition to the a9 III's feature set is the incorporation of C2PA technology from the Content Authenticity Initiative. This inclusion reflects Sony's commitment to embracing cutting-edge advancements in content authenticity, ensuring that photographers can benefit from the latest technologies that enhance the integrity and trustworthiness of their captured content.
As Sony continues to invest in the evolution of the a9 III, these future firmware updates collectively contribute to positioning the camera as a dynamic and forward-looking tool for photographers, offering not only enhanced performance but also staying at the forefront of technological innovations in the imaging industry.